Influencer vs. Decision Maker


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The influencer vs. the decision maker... 

Do those two ever get confusing to you? 
Buyers can be liars. So how do you know which is which? 

Once you figure out who is who, then you have to decide who is the better person to pursue for a lead. 

B2B sales can be more complex than B2C in some aspects. Answering these questions can help you in your sales cycle. 
Let's get you selling more, faster. 

Learn to sell more, faster at KO Sales U.